The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears

by Meera Kothand

The biggest branding sin is thinking about your colors and fonts without thinking about what you want to be for your reader.

You can’t build a personal brand if you try to be all things for all people. When you’re afraid of alienating a group of subscribers, or a particular target audience, then you can never attract your ideal audience. The more you alienate people, the more you attract your own kind of people too.

“When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, ‘Our products are like everyone else’s, too.’ Or think of it this way: Would you go to a dinner party and just repeat what the person to the right of you is saying all night long? Would that be interesting to anybody? So why are so many businesses saying the same things at the biggest party on the planet — the marketplace?”

Am I good enough? Will people like the content I’m sending out? Is all this hard work worth it? Will people buy this book? I had every one of these doubts at different stages. And those feelings of self-doubt never ever fully go away. You face a different demon every step of the way. And if you’re waiting for greener pastures, you may be disappointed. With every milestone you reach, you face something new to overcome. And rather than the tech or the strategy, your mindset will be the biggest challenge. There will always be people who don’t like you no matter what you do