Hard Change involves saying no to some of what’s worked so far for Present You. Saying no now enables you to say yes to the promise of future rewards. You’re playing a longer-term, harder, bigger game, with a constant temptation to opt out for a short-term win. You’re potentially changing your beliefs and values, roles and relationships, and how you show up in the world. It’s uncomfortable and it’s difficult. It’s also life-changing.