The rampant individualism of Western cultures leads to all sorts of other psychological pressures, but at least there is the option for individuals to interpret their ‘success’ on their own terms. We can say, ‘Fuck it!’ and opt out of having to be rich, beautiful and successful yet still put on a fairly convincing show of being happy, but in Asian cultures, as Eunkook puts it, ‘There are going to be very few winners, by definition. A lot of people will feel relatively inferior.’

