In this environment and with these ideological leanings and influences, instead of bringing the community together again he divided, polarized and fractured the consumer base more than it had ever been before. Perhaps fatally for the franchise. His open contempt for the material and the community broke the heart of the franchise in my ways. The division he created ensured that enough outrage was generated that the click revenue at Disney/Lucasfilm from outrage most likely generated more income in advertising revenue than the film itself. The mark of directorship ‘Greatness’ right there…No? The
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