Tae

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Despite my distaste for corporate capitalism, I understood the utility of certain concepts, and imagined myself building not just my own identity but a brand. It would be a radical brand, to be sure, that stood for transparency and against prejudice and government cover-ups. I wanted my mission and message to be clear, reliable, and consistent. The HBR’s case studies on social media strategies turned out to be an unparalleled resource.
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