Performance Hack #22: Bad News before Good News On a daily basis, it’s likely that you have to deal with giving and receiving feedback and news—both positive and negative. When we give feedback, we tend to give someone the good news first to soften the blow of the bad news. But most studies confirm that we prefer to receive bad news first. Receiving good news at the end leaves us feeling more positive, enabling us to even see the negative news as an opportunity for improvement. Ending a conversation on a low point, on the other hand, can actually ruin a day, leave us feeling dejected and
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