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Because our left brain is filled with these ingrained programs of pattern recognition, it is superb at predicting what we will think, how we will act, or what we will feel in the future-based upon our past experience. I, personally, love the color red and am inclined to collect a bunch of red things-I drive a red car and wear red clothes. I like red because there’s a circuit in my brain that gets very excited and runs relatively automatically when anything red comes my way. From a purely neurological perspective, I like red because the cells in my left brain tell me I like red. Among other ...more
My Stroke of Insight: A Brain Scientist's Personal Journey
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