Idle Theory suggests that placing a value on laziness is not just a good corporate strategy but a solid evolutionary one. And there are some who even say laziness is the underlying motivation beneath a great deal of innovation. “The first person who thought of putting a sail on a boat wanted to get out of rowing. Whoever hitched a plow to an ox was looking for a way to escape digging. Whoever harnessed a waterfall to grind grain hated pounding it with rocks,” wrote Fred Gratzon in his 2003 book The Lazy Way to Success. One might even say the Industrial Revolution began when a Scotsman figured
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