There is also what we can term “comfort creep.” We get so used to a certain level of convenience and luxury that it becomes almost inconceivable that we used to live without it. As wealth grows, so does our sense of “normal.” But just a few years ago we were fine without this bounty. We had no problem eating ramen or squeezing into a small apartment. But now that we have more, our mind begins to lie to us. You need this. Be anxious that you might lose it. Protect it. Don’t share.

