The British-Czech philosopher Ernest Gellner argued that the expansion of higher education from the 1960s led to increased demand for social theory and with it the growth of postmodernism. More people went away for three years to study theory, and so more theory was produced in order to satisfy demand. Since more people are hired so ‘there simply must be the appearance of both profundity and originality. It is all intended to resemble scientific growth. But what if there isn’t any? May this lead to a setting up of artificial obsolescence and rotation of fashion, characteristic of the consumer
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