Deb Schell

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With any group of more than fifteen, this activity should be done in subgroups of no bigger than ten (we prefer eight). In a big group, no one remembers names, learns something relevant, or shares anything private. Given that participants entrust their time and attention to us, we can at least arrange for them to connect within a campfire experience (subgroup) intimate enough for the possibility of real connection.
Building Brand Communities: How Organizations Succeed by Creating Belonging
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