In his book Drive: The Surprising Truth About What Motivates Us, Dan Pink describes some strange results from the psychology of motivation as revealed by self-determination theory. …human motivation seemed to operate by laws that ran counter to what most scientists and citizens believed…we [thought we] knew what got people going. Rewards—especially cold, hard cash—intensified interest and enhanced performance. [However, what the self-determination theory psychologists found] was almost the opposite. When money is used as an external reward for some activity, the subjects lose intrinsic
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