Effective Storytelling Step By Step (2020 Edition): Captivate, Engage and Influence your Audience

by O.G. Goaz

Because a story is remembered much better than any fact or other data. Could you estimate how much easier it is to remember a story than to remember facts? Studies have shown that a story is retained in memory twenty-two times better than any fact.

good stories divert our minds from thinking about existence, about here and now, and transport us to a different dimension, an imaginary one.

remember that the choice of a specific phrase or expression must always have a motivation behind it.

Know why you are telling what you are telling.

Instead of informing the audience that 2+2=4, the narrator leads them to reach this conclusion by themselves.