A fetish complex in constant production, the culture industry “now impresses the same stamp on everything”: exchange value, marketability, and the pecuniary soul of capitalism.24 With all avenues of escape from commodity culture apparently closed, workers embraced the moral and political imagination of their managers and technocrats. The mechanization of communion that began with scientific management ended in the administration of dreams. Yet Adorno and Horkheimer also discerned a return of the repressed, a regression into primordial superstition and credulity that ratified the corporate
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