Prentice Reid

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Thus, like the new prophets of corporate iconoclasm, the counterculture grew out of very real frustrations; it reflected a general crisis of capitalist enchantment. Yet it harbored two very different legacies. One continued the Romantic lineage of anticapitalism, repudiating the ideal of commodified abundance, rejecting the dogmas of pecuniary metaphysics, and calling for an enchanted, sacramental alternative to the counterfeit disenchantment of corporate modernity.
The Enchantments of Mammon: How Capitalism Became the Religion of Modernity
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