Prentice Reid

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When I say a bottle of Coca-Cola … I mean an outward and visible sign of something inward and spiritual, I mean it as if each Coca-Cola bottle contained a djinn, and as if that djinn was our great American civilization ready to spring out of each bottle and cover the whole global universe with its great wide wings. That is what I mean.
The Enchantments of Mammon: How Capitalism Became the Religion of Modernity
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