Prentice Reid

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in Huxley’s Brave New World (1932), Henry Ford’s famous car provides a religious ornament in the era after “a thing called God”: shorn of any broken or suffering Christs, “all crosses had their tops cut off and became Ts.” The inhabitants of Huxley’s techno-dystopia engage in a weekly “Solidarity Service” at which they consume “dedicated” soma tablets—consecrated eucharistic wafers of the body of “Our Ford,” which leave them with “an expression of rapture … the calm ecstasy of achieved consummation.”
The Enchantments of Mammon: How Capitalism Became the Religion of Modernity
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