Prentice Reid

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Still, though presented as the savior from the Protestant malevolence of Fordist bureaucratic rationality, Brand’s cyber-romanticism remained capitalist—albeit inflected with the flippancy of cool. “I’ve yet to figure out what capitalism is,” he told an interviewer in 1970, “but if it’s what we’re doing, I dig it.”
The Enchantments of Mammon: How Capitalism Became the Religion of Modernity
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