As DuPont executive Jasper Crane wrote to a friend near the end of World War II, Christianity “made little progress until … it had the writings of the New Testament; Communism got nowhere until Marx wrote Das Kapital … National Socialism needed Mein Kampf to be effective.” What businessmen require, Crane concluded, was a “New Testament of capitalism,” a “ ‘bible’ of free enterprise” that delineated the inerrant and inviolable edicts of the Market.
