sorry depends on whom you are apologizing to, because people differ in the words they need to hear in order to accept an apology as sincere. Words that soothe one person may disappoint or irritate another. One person may need to hear the offender say, “I was wrong,” in order to feel that the apology is genuine. For another person, “I promise to do my best to ensure it won’t happen again” are the magic words that allow the apology to get through.