But instead, all they asked me about was Brexit. I told host Piers Morgan that I estimated Virgin had lost a third of its value overnight. “Look at bank shares, some of them have gone down by as much as 50 percent,” I said, adding that “the pound has collapsed to its lowest level in thirty years.” On reflection, it probably wasn’t prudent to share these details, but I was confident Virgin was strong enough to survive and thrive, whatever the market conditions. But this wasn’t about my business—it was about getting across the sheer scale of calamity Brexit was unleashing on Britain and Europe.