He trusted that people would find their way to our mountain theme park and not mistake it for one of the other mountain theme parks, of which there were precisely zero. Dismissing the Fun Farm label as too rural, he declared we would undergo a “massive rebranding.” On our shoestring ad budget, that amounted to printing up new brochures and correcting newspaper copy. He was now referring to his summer escape as Action Park and had become obsessed with locating attractions that would live up to the promise of that name.
