He offered night skiing, with trails illuminated by floodlights, and kept the slopes open twenty-four hours for all-night ski parties. He hired Suzy Chaffee, an Olympic alpine ski racer later known for her ChapStick commercials and made-for-TV movies like Ski Lift to Death, to perform demonstrations. During a fuel crisis and the resulting gas shortages, he partnered with the local pump station and bought tanks of fuel so no one would be stranded if the stations decided to close on the weekends.
