I had, on occasion, posted something funny online that friends shared with their friends who shared with their friends, eventually giving whatever I’d written a temporary social lift. That’s how the internet works, and the first time it happened on Facebook—when my blog post about how expensive Beyoncé concert tickets were got 100,000 page views—I thought I was famous. The internet will quickly remind you that you are not famous; you just did this one thing this one time and that was yesterday so why are we still talking about it?