The Boomers’ demographic weight allowed them to seize control of, enforce, and re-orient the social transformation their elders had inaugurated. In a free-market democracy, population translates directly into political power, through votes. It translates indirectly into economic power, through market share. And it eventually translates into cultural power, because advertisers (and, less avowedly, artists) aim to titillate and flatter large audiences. From the get-go, no generation was more fussed over and pandered to.

