could believe that Steve had landed on the same name I’d originally proposed for our business software exchange. For me, it was exciting and humbling. And Steve had unwittingly given me an incredible opportunity to repay him for the prescient advice he’d given me five years earlier. After the presentation, I pulled him aside and told him we owned the domain and trademark for “App Store” and that we would be happy and honored to sign over the rights to him for free.

