A great product that your company builds can be like a mighty oak. It can provide everyone who planted it with a pleasing patch of shade to camp under for years. Values like trust may not make for dramatic earnings charts and they may never become the tallest trees. They are more like hundreds of small acorns you bury in the ground in the hope that they’ll become saplings. If I’ve learned anything over the years, it’s that if you nurture them, those saplings eventually grow up together. There’s not a single tree on earth that’s sturdier than a forest.

