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Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.
Tanto planificar...
Alberto Cid liked this
A strong stand is how you attract superfans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could.
When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.
When you start anything new, there are forces pulling you in a variety of directions. There’s the stuff you could do, the stuff you want to do, and the stuff you have to do. The stuff you have to do is where you should begin. Start at the epicenter.
Decisions are progress.
“Tone is in your fingers.” You can buy the same guitar, effects pedals, and amplifier that Eddie Van Halen uses. But when you play that rig, it’s still going to sound like you.
Will this change behavior? Is what you’re working on really going to change anything? Don’t add something unless it has a real impact on how people use your product.
