How do organizations normally define their purpose, decide their strategy, or start on a major transformation? In our experience, it’s typically a task addressed by a board of directors, a small group of leaders, or just a couple of executives. They retreat in some way (to a boardroom or an off-site location), argue and debate and cogitate, and return to present a mission statement or a roadmap or a values definition. Then the rest of the company is expected to applaud politely and return to work.
