Starting with the origin of the word, insight comes from Middle English for “inner sight” or “sight with the ‘eyes’ of the mind” (Online Etymology Dictionary 2019). Psychologist Gary Klein defined an insight as “an unexpected shift in the way we understand things” (Gregoire 2013). These “unexpected shifts” in our knowledge can occur as we analyze and examine data. For example, we may uncover a new relationship, pattern, trend, or anomaly in the data that reshapes how we view things. While most insights are interesting, not all of them are valuable.
