Who buys used plastic antlers (who buys the new ones)? A tattered sofa? A pilled T-shirt? The flood is rising. Just twenty years ago China was a major importer of secondhand clothes; now it’s a major exporter, with a huge supply that’s driving down the price of used clothes—and the economics of the used-clothing business—globally. It’s not just China that’s shifting to new, either. Growing affluence across the developing world means that more and more consumers are opting for new stuff. Sustainably minded consumers in wealthy countries with the best of intentions simply aren’t numerous enough
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