As for the photos that celebrities shared on social media, they weren’t actually of the Amazon on fire. Many weren’t even of the Amazon.14 The photo Ronaldo shared was taken in southern Brazil, far from the Amazon—and it was taken in 2013, not 2019.15 The photo Madonna shared was more than thirty years old.16 In reality, almost everything the news media reported in summer 2019 about the Amazon was either wrong or deeply misleading.
