Leverage Your Existing Knowledge The next important principle in developing our visual markers comes from our dear old friend Dr. Knowles. Wherever possible, you should make use of images, ideas, or memories you already have. Research has determined that our brains pay special attention to information that’s related to stuff we already know and care about. This is the basic idea behind Hebb’s Law, which is often summarized as “neurons that fire together, wire together.”
Ask what does this remind me of?
