Even if you try, you can’t help but memorize these new locations. In a 2017 study conducted on mice, researchers found that when we enter a new place with novel sensory stimuli, a small region of the brainstem known as the locus coeruleus is activated in response.7 This, in turn, triggers a flood of dopamine into the CA3 region of the hippocampus, causing it to store a memory of the location and its details. Researchers now believe that this influx of dopamine boosts the CA3 region’s ability to strengthen the synapses and form a memory of the new location. Perhaps most interestingly of all,
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