I’d read the castigating piece David Foster Wallace had written in response to Frank Conroy writing the copy for a glossy cruise ship brochure. Conroy had gotten his large family a fancy ocean cruise as payment, but later regretted writing the love letter used to sell similar vacations to his readers. But...but I’d also cracked my share of old National Geographic magazines and found full-page advertisements wherein Ernest Hemingway endorsed some brand of Scotch, William Faulkner flogged a certain cigar, and Tennessee Williams raved about—what else?—an ocean cruise.

Consider This: Moments...