Adam Glantz

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Coefficient alpha (or α), sometimes called for its inventor Lee (Cronbach), Cronbach’s alpha, is a special measure of reliability known as internal consistency. The more predictably individual item scores relate with each other, the higher the value of Cronbach’s alpha. And the higher the value, the more confidence you can have that this test is internally consistent and correlates well with itself.
Statistics for People Who (Think They) Hate Statistics
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