You already know that ANOVA comes in at least one flavor, the simple analysis of variance we discussed in Chapter 13. With simple analysis of variance, there is one factor or one treatment variable (such as group membership) being explored, and there are more than two groups or levels within this factor or treatment variable. Now, we bump up the entire technique a notch to so we can explore more than one factor simultaneously. This is called factorial analysis of variance. The term factorial analysis of variance is used to describe any analysis of variance where there is more than one
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