In all good stories, there are key moments when everything just comes together. One of the best things we can do for the people we’re designing for is to fully understand the context. It touches on and influences everything we’ve covered so far. To some extent, combining two words from film, TV, and theater—set and stage—provides a more active and accurate description of the JTBD and the role it plays for planning out and defining the types of product experiences we’re working with.
In all good stories, there are key moments just comes together, it touches and influence everything we're covered so far
