Today, the focus of the most effective and successful products, services, and marketing campaigns is on the users and customers rather than the company or the brand. We’ve come to realize, not the least through data, that what users and (prospective) customers respond to the most is messaging that’s indirectly about them, and we do this by creating pictures in their heads about what using the product or service will enable them to do.
We should come up wih data, what users and customer spond to the most is messaging
