When it comes to product design, we not only have to ensure that we tell our story across platforms, but also need to consider how and what we deliver in that context. Our users are on multiple platforms, and, as we’ll be covering later, we can’t always control how they start their journey with us. When it comes to transmedia storytelling, 82% want complementary apps instead of duplicated content, and this is something we have to keep in mind for products and service experiences too.
When coming to product design, we not talking about across platforms, our user can be multiple platform or devices and they also have some different perspective
