When you think about it, it’s a given. Very few of us will remember an OK movie or book, but we remember the really good or bad one. It’s the same when it comes to the products and services that we use. We remember the ones that caused us massive frustrations and the ones that brought us joy. More often than not, the ones on either side of the spectrum are the ones we talk to others about and the ones we tend to write a good, or a bad, review of. [ TIP ] This exercise can also be carried out internally among team members, internal stakeholders, and with clients, and help form the foundations
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One of the best practice for Winnie
