Kindle Notes & Highlights
Started reading
April 13, 2023
Great storytellers have always been particularly gifted at communicating in a memorable and effective way to not only convey a sequence of events, but also evoke emotions from the listeners.
What is an impractical of good storyteller?
What are the best innovative storytelling examples you’ve come across?
Watch Netflix especially documentary to learn more about a event happened in the past and how people solved or commented at that time
As the complexities of what we design for are increasing and users’ interactions move beyond the paradigm of the screen, tangible and measurable benefits can be gained by applying storytelling principles in a more active and explicit way, from the start to the finish of a project.
The storytelling skills are good for the designer to explain the complexity of a project from A to Z
We define, among other things, what matters to them (needs), what they want to accomplish (goals), what may worry them (concerns), and any obstacles (barriers and risks) in the experience. However, we often forget to apply these same principles and tools to the people we work with and, more importantly, the people we report to and present our work to. Whether it’s a client or an internal stakeholder, the higher up the food chain you go, the more time-poor the person in question is and the more critical it will be to understand what really matters to them.
What is the downside as a product designer if you don’t apply the storytelling techniques
These lessons teach us to get our ideas down on paper, focus on what’s most important, structure both the narrative and the way you work, and understand the importance of being able to identify with the characters of your story. All of which also applies to product design.
One of the simple practice that I see some good product design is they're wrting down to the paper on what's most important and structure they way they work
Today, the focus of the most effective and successful products, services, and marketing campaigns is on the users and customers rather than the company or the brand. We’ve come to realize, not the least through data, that what users and (prospective) customers respond to the most is messaging that’s indirectly about them, and we do this by creating pictures in their heads about what using the product or service will enable them to do.
We should come up wih data, what users and customer spond to the most is messaging
With the right insight and the right decision making around it, data has the potential to improve both the bottom line for the business and the experience for users by providing more of what the user is interested in and less of what they’d prefer not to see.
To increase the trust with evidence with data
Exercise: Data-Driven Storytelling With your product or service in mind, or one that you’ve worked with:
The researcher can do with multiple researches and data insights, data science also the best team to help get the data. We can use visualised data to answer and tell the related story to them. The data will create powerful impact to tell people the thing is important and why it impotant for us at the time but not further to help the decision making and tell the reason wy we put it as the most priority work
When it comes to product design, we not only have to ensure that we tell our story across platforms, but also need to consider how and what we deliver in that context. Our users are on multiple platforms, and, as we’ll be covering later, we can’t always control how they start their journey with us. When it comes to transmedia storytelling, 82% want complementary apps instead of duplicated content, and this is something we have to keep in mind for products and service experiences too.
When coming to product design, we not talking about across platforms, our user can be multiple platform or devices and they also have some different perspective
When you think about it, it’s a given. Very few of us will remember an OK movie or book, but we remember the really good or bad one. It’s the same when it comes to the products and services that we use. We remember the ones that caused us massive frustrations and the ones that brought us joy. More often than not, the ones on either side of the spectrum are the ones we talk to others about and the ones we tend to write a good, or a bad, review of. [ TIP ] This exercise can also be carried out internally among team members, internal stakeholders, and with clients, and help form the foundations
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One of the best practice for Winnie
Examples of unhappy moments are as follows: Barriers Creating an account, logging in, making a payment, filling out long forms, making a selection Usability issues Unclear CTA, unclear usage, confusing information architecture (IA), wrong use of language Errors 404 pages, error messages
Some of the unhappy momment as a product designer should follow
Understanding all of these parameters comes down to context, which is one of the most powerful and important aspects we have at our disposal as UX designers and product owners.
One of power skills for designer and PMs
In all good stories, there are key moments when everything just comes together. One of the best things we can do for the people we’re designing for is to fully understand the context. It touches on and influences everything we’ve covered so far. To some extent, combining two words from film, TV, and theater—set and stage—provides a more active and accurate description of the JTBD and the role it plays for planning out and defining the types of product experiences we’re working with.
In all good stories, there are key moments just comes together, it touches and influence everything we're covered so far
