These days, various lines of evidence suggest that many young people today are putting their sense of meaning and purpose first—a development Frankl could not have foreseen given the dark lens that the horrors he had just survived gave him. But these days, those who recruit and hire for companies, for instance, report that more than any time in memory the new generation of prospective employees shun working for places whose activities conflict with their personal values. Frankl’s intuitive sense of how purpose matters has been borne out by a large body of research. For instance, having a sense
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