The whole thing was done over the internet. Startups wrote a white paper, including the technical specification of their project and road map, and put it on a website. Most of the time, that was all these projects had, a website and a white paper. But that was the point of this fundraising mechanism. It opened a new path for early stage, open sourced, decentralized protocols that would usually be shunned by traditional investors to get the necessary funding to build out their projects. They publicized the sale all over Reddit and Twitter, tried to get as much press coverage as possible, and
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