Slock.it cofounders, including Jentzsch’s brother, wanted to make it possible for people to rent, sell, and share their property without having to use intermediaries. Instead of going to platforms like Uber and Airbnb to get matched up and pay, the whole process would be done through a lock placed on each item. The lock would be connected to the Ethereum blockchain and all transactions would be automated with smart contracts. This was at a time when not even digital wallets, the most basic interface for Ethereum users, were intuitive enough for nontechnical people, so it was still a long way
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