One way to visualize the importance of all 4 Cores of Credibility is through the metaphor of a tree. Integrity is essentially below the surface. It is the root system out of which everything else grows. Intent becomes somewhat more visible. It is the trunk that emerges from beneath the surface out into the open. Capabilities are the branches. They are the capacities that enable us to produce. Results are the fruits—the visible, tangible, measurable outcomes that are most easily seen and evaluated by others.
