I have to understand something completely before I’ll write a check to back it. I’ll spend hours online researching the industry, tracking its history, and figuring out who the most important players are. Then I’ll call any smart person I know who has experience in that space and try to pick their brains. Do you think there’s room for growth? Or is the space flooded? Am I going to meet resistance if I make a move? What’s that resistance going to look like? Who do I need as an ally?
