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I’ve absolutely failed as many times as I’ve succeeded. Which, ultimately, is the very reason I finally decided to write a book.
There aren’t many people who have experienced success on the level I have. Within that elite group, even fewer had to pull themselves up from the bottom like I had to.
The goal is not just to be successful. It’s about learning how to sustain that success, too.
I’ve got the heart of a hustler. And I’m fearless.
Be fearless. Most people run from what they’re afraid of. I run toward it.
But one of the greatest mistakes people can make is becoming comfortable with their fears. Whatever is worrying me, I meet it head-on and engage it until the situation is resolved. My refusal to become comfortable with fear gives me an advantage in almost every situation.
Cultivate the heart of a hustler.
Hustlin’ is a motor that’s got to be running inside of you each and every day.
Build a strong crew. You’re only going to be as strong as the weakest person in your crew.
That’s why it’s imperative to find a balance between establishing trust and discipline in the people you work with and giving them the freedom to be themselves. If you can establish that equilibrium, you will be in the position to get the very best out of your team.
Know your value.
One of the cornerstones of my sustained success is that I don’t rush into deals. Even though I’ve become synonymous with “getting paid,” I never chase money. I evaluate every new venture based on its long-term potential, not on what the first check I get is going to look like. The reason I do that is I have supreme confidence in my own value and ability. I’m secure that as long as I’m betting on myself, I’m always going to win.
Evolve or die. If
One of the keys to my success is that at every stage of my life, I’ve been willing to assess any new situation I find myself in, and make the necessary adjustments.
I’m always looking to absorb new information from as many sources as possible. I don’t care where you come from or what you look like—if you’ve created success, I want to learn from you.
Shape perception. Everything you share with the world—your words, your energy, what you wear—tells a story.
One of the secrets to getting what you want in life is creating the perception that you don’t need a thing. That can be a difficult energy to project—especially when you’re struggling—but committing to that perception will make you more attractive professionally, personally, and even romantically.
Don’t be afraid to compete.
Learn from your Ls.
What separates those people from the pack is that instead of complaining about or hiding from their losses, they actively seek to learn from them.
Avoid the entitlement trap.
You’re never going to find lasting success until you take full responsibility for what happens in your life. No one owes you anything. Just as you don’t owe anyone else. Once
you
accept that fundamental truth and accept that you control your journey, so many doors that seemed closed are g...
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The difference is I refuse to allow myself to grow comfortable in those fears. Comfort, I’ve learned, is a dream killer. It saps our ambition. Blinds our vision. Promotes complacency.
What you cannot do is become complacent with any of those fears. If you fear loss, you can’t spend your life avoiding intimacy and love (something I’ve struggled with). If you fear failure, you can’t stop taking risks. If you fear the unknown, you can’t stop trying
new experiences. “It is not death that a man should
fear,” said the Roman emperor and philosopher Marcus Aurelius, “but he should fear ...
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losing my mother was the most significant thing that ever happened to me. Even in middle age, I can still feel her loss.
But through her death, my mother managed to give me a rare gift: the seed of fearlessness.
what lives on the other side of fear isn’t danger, or even death, but freedom.
the only thing you can’t overcome is never taking risks in the first place.
You need to bend fear into moments of action at every opportunity, because the fearless not only recognize but also often reward one of their own.
I’ve accepted that the punches are going to come in life, and some of them are going to land. But I’m always going to survive and keep fighting for the things I want. That has to be your attitude,
Instead, he stayed stuck in place. It was a pretty good place, one that a lot of other folks would have liked to reach, but not where he aspired to. He was stuck at a level that wasn’t equal to his skill.
If you’ve put in the work, and know your shit, raise your damn hand!
You were better trained, better prepared. But you didn’t let the world see that because you were scared.
That fear is going to stop you from getting full value for your work. Don’t let it happen.
He was so fearful of someone else getting to shine that he ended up costing himself opportunities.
You won’t know how heavy the load you’ve been carrying around all these years has been until you finally put it down once and for all.
It sounds cliché to say that hard work is the most critical ingredient for success, but it’s a fundamental truth that has to be repeated over and over again.
If you’re not hustling your absolute hardest, you’re never going to reach your full potential in life.
A strong work ethic is the one trait all successful people share.
Every 4:30 a.m. wake-up call is a blessing, the signal that I’m getting another chance to do something I love.
No matter what situation or setting you find yourself in, you don’t ever want to depend on anything—or any other person—to make you feel in control and comfortable. That sense of confidence should always come from within. Not from an external source.
Jeff Bezos says he prioritizes sleeping eight hours every night because it makes his thinking much clearer.
It’s a strategy echoed by former Google CEO Eric Schmidt, who says, “The real secret is the most successful people have awareness of what their body needs and sleep whenever necessary.”
Hard work and dedication are two of the characteristics found in all true hustlers.
Another is focus. Because if you’re not able to focus and direct your hard work, you might be hustlin’ hard, but you won’t be hustlin’ smart.
The one question Isaac’s story should make you ask is “What could I achieve with the same level of focus in my own life?”
