Hustle Harder, Hustle Smarter

by Curtis '50 Cent' Jackson

After purchasing a Ferrari himself, Lamborghini recognized a number of flaws in the design. The cars were too noisy and had a notoriously touchy clutch, which had to be repaired. When he took his car in to have the Ferrari mechanics fix it, they wouldn’t let him personally observe their repairs, which pissed him off. Since Ferraris were already considered the best luxury sports cars on the market, Lamborghini saw these flaws as inexcusable. He decided to bring his critiques to Enzo Ferrari himself. Ferrari was deeply insulted that this “tractor mechanic” thought he could teach him something about race cars and rejected the advice. The moment created a deep-seated rivalry between the two. Stung by Ferrari’s snub, Lamborghini decided he’d turn his interest in cars into a professional pursuit. He wasn’t playing around, and four months later the Lamborghini 350 GTV debuted at the Turin Motor Show.