But what if you still get scammed? Psychologist Maria Konnikova talks about this in her fascinating book on professional con artists.3 You might expect her main tip would be to always be on guard. But no. Konnikova, the leading expert on frauds and swindles, comes to a very different conclusion. Far better, she says, is to accept and account for the fact that you’ll occasionally be cheated. That’s a small price to pay for the luxury of a lifetime of trusting other people.